With the birth of Internet technology, businesses have become reliant on the Internet to make their products or services
It is no longer about pushing what you’re selling to consumers; it’s about pulling them in by meeting their needs. It’s about knowing them on a deeper, more personal level. It’s about speaking to them at the right place, at the right time, for the right reasons.
It’s about putting strategy before design and communications.
Design and communications without a strategy leads to the demise of a brand or business. And when it comes to strategic communications, it’s no longer about the offline world versus the online world.
The two worlds have merged into one.
It has become AMAZING.