CrownLivin

Furniture Industry

Founded in 1991, CrownLivin was originally a humble TV cabinet brand and has now grown into a world-class modular furniture manufacturer, supplier, and retailer. In 2017, the first flagship concept store was created.

Objectives

  • To transform a traditional furniture manufacturer to a more lifestyle-focused brand.
  • To craft a social media strategy to understand how to effectively manage a social media platform.

Strategy & Activations

  • Repositioned the brand and shaped its brand image to become a well-known modular furniture manufacturer in Malaysia.
  • Developed a strategic guide for its social media platform and trained the team to effectively run their social media platforms.
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