Fairy Park Group

Funeral Service Industry

Founded in 1992, Fairy Park Group is one of the top private cemeteries in Malaysia. It has developed into a multinational cemetery group, including Klang (Selangor), Negeri Sembilan, Johor Bahru, Miri (Sarawak), and Vietnam.

Objectives

  • To create a digital platform that interacts with its fans from a new perspective at the funeral industry.
  • To give back to the community as a corporate social responsibility.
  • To promote the upcoming Fairy Park Heritage City – the world’s first recreational cemetery park.

Strategy & Activations

  • Built the Fairy Park Facebook page as a platform to promote the Chinese culture, local towns, topical interviews, and funeral information. Gained more than 190k followers to date.
  • Promoted positive living and development by conducting multiple interview series on various topics and people.
  • Planned online campaigns to engage with followers.
  • Cooperated with different organisations to organise gift-giving activities to reward fans.
  • Partnered with Heaven Address to establish Malaysia’s first online memorial page.
  • Planned brand-related videos on funeral information that inform and educate the public in a fun and light way.
WEBSITE
FACEBOOK

Online Campaigns:

Mr. & Ms. Farewell
Chicken Happiness
Good Gifts For You!
Klang’s 10 Most Popular Bak Kut Teh Competition
CNY Prosperous Year, Prosperous Gifts
CNY Jio, You Win The Gift
Watch Football to Win iPhone X