Fairy Park Group
Funeral Service Industry
Founded in 1992, Fairy Park Group is one of the top private cemeteries in Malaysia. It has developed into a multinational cemetery group, including Klang (Selangor), Negeri Sembilan, Johor Bahru, Miri (Sarawak), and Vietnam.
- To create a digital platform that interacts with its fans from a new perspective at the funeral industry.
- To give back to the community as a corporate social responsibility.
- To promote the upcoming Fairy Park Heritage City – the world’s first recreational cemetery park.
Strategy & Activations
- Built the Fairy Park Facebook page as a platform to promote the Chinese culture, local towns, topical interviews, and funeral information. Gained more than 190k followers to date.
- Promoted positive living and development by conducting multiple interview series on various topics and people.
- Planned online campaigns to engage with followers.
- Cooperated with different organisations to organise gift-giving activities to reward fans.
- Partnered with Heaven Address to establish Malaysia’s first online memorial page.
- Planned brand-related videos on funeral information that inform and educate the public in a fun and light way.