LCW Badminton Academy

Sports Industry

LCW Badminton Academy is a badminton academy established by Datuk Wira Lee Chong Wei and Master Badminton Club, which gives badminton fans an avenue to play. At the same time, the academy also hopes to discover and cultivate more potential badminton players to make our country proud.


  • To create a good brand image to promote the academy more effectively.
  • To make badminton the number one sport in Malaysia.

Strategy & Activations

  • Established a solid brand identity system by developing a more proper brand image.
  • Crafted and published the first badminton guidebook in Malaysia to let more people learn the history, skills, rules, and governing bodies of the badminton sport.

The Handbook: