Objectives

• To create a digital platform that interacts with its fans from a new perspective at the funeral industry.
• To give back to the community as a corporate social responsibility.
• To promote the upcoming Fairy Park Heritage City – the world’s first recreational cemetery park.

Strategy & Activations

• Built the Fairy Park Facebook page as a platform to promote the Chinese culture, local towns, topical interviews, and funeral information. Gained more than 190k followers to date.
• Promoted positive living and development by conducting multiple interview series on various topics and people.
• Planned online campaigns to engage with followers.
• Cooperated with different organisations to organise gift-giving activities to reward fans.
• Partnered with Heaven Address to establish Malaysia’s first online memorial page.
• Planned brand-related videos on funeral information that inform and educate the public in a fun and light way.