CrownLivin
Furniture Industry
Founded in 1991, CrownLivin was originally a humble TV cabinet brand and has now grown into a world-class modular furniture manufacturer, supplier, and retailer. In 2017, the first flagship concept store was created.
Objectives
- To transform a traditional furniture manufacturer to a more lifestyle-focused brand.
- To craft a social media strategy to understand how to effectively manage a social media platform.
Strategy & Activations
- Repositioned the brand and shaped its brand image to become a well-known modular furniture manufacturer in Malaysia.
- Developed a strategic guide for its social media platform and trained the team to effectively run their social media platforms.
