Food That Brings
Since opening its first restaurant in 2007, Mohd Chan Group has grown into a beloved household name while staying true to its founder’s belief that food is about more than taste — it’s about silaturahim, the bonds and memories we share. With ABR’s Big Idea #BetterTogether, the brand’s journey was reframed to highlight how every dish, product, and service is crafted to celebrate connection, turning meals into moments and gatherings into lasting memories.
What We Delivered:
- Digital Brand Audit
- Digital Brand Communication Strategy
- Campaign Strategy
- Facebook, Instagram, Tik Tok Content Creation
- Paid Media
- Website
- Photography
- Videography
- KOL Collaboration & Management
Business Growth & Digital Performance
26+ Outlets
network expansion since 2018
+60K
fan base growth
+7 Million
page impressions generated
+45K
active users
65%
engagement rate
2m 38s
average session duration
Oh My Ketam Campaign Performance
+3 Million
impressions generated
+12K
contest participants
+48%
sales growth
+6.5K
crab dishes sold






















