Creativity in the
Face of Challenge

Born during the uncertainty of the Covid-19 pandemic, Koperasi Holiao was ABR Group’s creative experiment to spark joy when spirits were low. Loosely translated as “Good Stuff Cooperative,” it brought together designers, copywriters, manufacturers, and collaborators to create the “Now Everyone Can Lo” Prosperity Yee Sang — a reimagined Chinese New Year gift with bold flavours, striking packaging, and a fresh brand story. More than just a project, it became a first-hand journey into thinking and acting like brand owners, proving how creativity and collaboration can redefine traditions even in difficult times.