Flavour With a
Fun Twist

Established in 1971, Kum Thim has grown into one of Malaysia’s leading suppliers of halal seasonings, yee sang ingredients, and premium condiments trusted by foodservice operators, OEM brands, and distributors. Partnering with ABR, the brand was given fresh energy through the Big Idea #Fun转厨房 — turning kitchens into joyful spaces where cooking is more enjoyable, flavours shine brighter, and every meal becomes an experience to savour.

What We Delivered:

  • Digital Brand Communication Strategy
  • Campaign Strategy
  • Facebook, Instagram, Tik Tok, XHS Content Creation
  • Paid Media
  • Website
  • Photography
  • Videography
  • KOL Collaboration & Management

Business Growth & Digital Performance

+40%

Shopee sales growth

+46%

fan base growth

Expanded Beyond Klang Valley

enquiries from Penang & Johor

CNY 2026 Campaign Performance

+6.2 Million

campaign impressions generated

+1.7 Million

video views generated

+12K

link clicks generated